About me

With over 8 years of experience in service and interaction design, I specialize in creating user-centered solutions that enhance customer experiences and drive business results. My expertise lies in leading cross-functional teams to develop innovative design strategies, leveraging research and data to inform decision-making. I am passionate about understanding user needs and translating insights into actionable designs that improve service delivery and engagement. My collaborative approach and strong communication skills enable me to foster relationships with stakeholders and ensure alignment throughout the design process. I am dedicated to continuous improvement and thrive in dynamic environments where creativity and problem-solving are paramount.

Experience

- Unified Design Framework: Led the strategy and roadmap for a cohesive design framework across
  multiple industries (e.g., Oil & Gas, Telecom), ensuring high quality and functionality for diverse users
  (e.g., Suppliers, Employees, Executives).
- Collaborative Leadership: Guided a team of UX and UI designers globally, fostering a creative
  environment while managing communications and reporting for strategic initiatives in partnership with
  executive leadership.
- User-Centric Design: Conducted user research and usability testing to drive actionable design
  improvements, created wireframes and prototypes using Figma and Sketch, and established design
  standards that align with business objectives and enhance the overall user experience.
- Strategic Service Design Development: Led the creation of service design strategies that align with
  client business goals and user needs, advocating for a user-centered approach and influencing key
  stakeholders within the organization.
- Team Leadership and Mentorship: Defined processes and workflows for an in-house design studio
  while providing guidance and mentorship to junior designers through workshops, training sessions,
  and design critiques to enhance team capabilities.
- User Research and Iterative Design: Conducted comprehensive user research to gather insights,
  synthesizing findings into personas and journey maps, while facilitating collaboration among
  designers, product managers, and developers to create prototypes and validate service concepts
  through usability testing.
- User-Centric Mobile App Design: Led the UX design of a telecom B2C mobile app, overseeing user
  flows, information architecture, and quality assurance, while collaborating with stakeholders to align
  design strategies with business goals.
- Comprehensive User Research and Prototyping: Conducted qualitative and quantitative research to
  create user personas and journey maps, developing high-fidelity prototypes for usability testing and
  iterating designs based on user feedback.
- Collaboration and Mentorship: Mapped end-to-end service experiences and designed service
  blueprints while facilitating workshops and providing mentorship to junior designers, fostering a
  collaborative environment and ensuring cohesive implementation of design solutions.
- User Research and Data Analysis: Assisted in conducting user interviews, surveys, and usability tests,
  collecting and analyzing qualitative and quantitative data to understand user needs and behaviors.
- Wireframing and Prototyping: Created hi-fidelity wireframes and developed interactive prototypes
  using Figma and Sketch, facilitating testing and feedback to refine designs based on user insights.
- Collaboration and Documentation: Worked closely with senior designers, product managers, and
  developers to align design goals, participated in brainstorming sessions, and documented design
  processes and user feedback for continuity and improvement.

Education

Madrid, Spain
A 13-month program that focuses on innovative design changes that impact behavior and align with an organization’s goals.
Sharjah, United Arab Emirates
A four-year program that focuses on how interior spaces are formed and put together in a hands-on studio environment and collaboration with industry professionals, engineers, architects, and design teams on real-world projects.