Co-creation lab
Empowering a client to establish a Design Thinking in-house studio by defining their vision, governance model, and go-to-market strategy, ensuring a structured framework for continuous innovation and co-creation.
About
The Co-creation Lab is an external-facing entity within Etisalat Digital, designed to transform the engagement model with Business Enterprise customers. By leveraging Design Thinking methodologies, the Co-creation Lab fosters collaboration during the pre-sales phase, co-creating innovative solutions and enhancing customer experiences.
My Role
Establishing a Design Thinking in-house studio for a client to set up their own Co-creation Lab and providing guidance on building a structured framework for collaborative innovation.
Defining the Governance Model
Governance is at the heart of any successful business. An entity within an organization needs to achieve its objectives, as well as maintain legal and ethical standing in the eyes of its customers, stakeholders, and the wider community.
In a co-creation workshop, we identified with the client nine keys areas of governance. These areas of governance have been formed in to Governance Bodies which include everything from Strategy to Operations; Talent to Tools; and more.
Setting up the Go to Market strategy
The Go-To-Market Strategy document clearly articulates the value proposition of Co-Creation Lab, the processes, values and approach to engaging clients.
Setting up the Go to Market strategy
The Go-To-Market Strategy document clearly articulates the value proposition of Co-Creation Lab, the processes, values and approach to engaging clients. The content in this document can be used to guide internal and external conversations about the value of the Co-creation Lab.
Running Engagements
Through a test and learn phase, we were able to change the client’s mindset to understand the value of design processes. Within 3 months, the client began speaking the design language and terminology. Design Methodologies became the main base for the lab that brought in business value. We supported them through 5 engagements from different industries; oil & gas, ministry of infrastructure development, ministry of education, ministry of health, and retail.
